How Much Effect Do Online Reviews Have On Businesses?
This generation has truly advanced in the field of technology and companies all over the world has taken their business marketing to the internet which has given birth to online reviews. Online reviews are a great way for you to get to know a company better through the eyes of those who has already been their client. Online reviews are testimonies from previous clients and those businesses who are honest with the services they give will be okay to subject themselves from such reviews. There are some businesses who make up their own online reviews or have their friends write some for them in the hopes of increasing sales and you as a potential client must be keen enough to spot the legitimate reviews and those that are made up. Despite there being fake ones, these online reviews are still great tools for when you are researching about a certain company you want to hire. It is not that hard to spot a legitimate review from a fake one. An author who patronizes a certain business so much through posting so many online reviews is most likely a fake one.
Open up Google and do a web search for a specific company. You need to open up a few of the search engine results to spot the fake or true reviews. Make a comparison of all the reviews you read on a few web search results of a specific company and take note of the author because fake authors usually go from one website to another and shower the company with glowing reviews. You need to be very observant about every detail you read because no body is ever that much of a fan of a company that they would go the extra mile to put a great online review on every website. It is a very competitive world out there and one bad review can pull a business down, therefore some companies would try to balance out the number of good and bad reviews by hiring people to shower them with awesome reviews online.
All these companies have their way of marketing online even if it means deceiving the people and you as a consumer must be smart enough to use these online reviews to your advantage so when you call up a company, you must tell them that the only reason you went with them is because they have a glowing review online. Continuously mentioning the online review you have read about the company will make them realize the importance it has to their online marketing strategy. When the company knows that you take online reviews seriously, they will give you an outstanding service because they are afraid you might spill a bad testimony against them and it might pull them down.
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