Marketing Methods: Out With the Old, In With the New
For a long time, a lot of business companies have been utilizing a number of methods just so they will be able to make a sale. However, the effective marketing methods used a long time ago may no longer be the best to make a sale. The following are the old marketing strategies that were once employed by a lot of business companies and even until this day forward.
Phonebooks are still existing until today and some people are still taking advantage of them, yet the internet has now become the current go-to for references. If you are a business owner and you have set aside some money to be used for advertising and you are given the option to be either listed in a phonebook or making use of a web developer, then pick the latter. Even delivery restaurants and handyman companies are marketing their business now with the use of internet instead of the phone. Of course, no one is stopping you from having your company listed in the phonebook if that is what you really desire. Yet, it will be a great idea if you first prioritize seeking the services of a professional web developer so that you will be able to have a website.
Though during the 80s, cold-calling was a popular thing, now, it is no longer treated the same. The reason is that e-mailing has been taking it over these days. If you talk about e-mailing services, you have the power to show your potential clients larger information without being really that invasive. There is still an advantage when B2B businesses make use of telemarketing because of the scenario of having to avoid sales e-mails being filtered and placed into spam or being ignored. However, e-mailing is still a good business method for bigger companies where sections will be dedicated to their business enquiries just as long as they negotiate with the gatekeeper.
Doing postal mass mailing
If you do postal mass mailing compared with mass e-mailing, then the task is not only time consuming but also very expensive. Posting flyers is still an effective method for those who are in a B2C kind of business. It will have to be another thing if you are a B2B company because majority of people these days are no longer interested in looking at sales letters twice. In addition, there are more chances of your branded envelopes not to be opened. Obviously, the same goes with e-mail marketing; however, the best thing about it is that it is just for free. If you want a much easier e-mail process, then it will be best to be taking advantage of mass marketing tools such as Mailchimp.
Indeed, some old marketing methods can still work for some business companies of today, but if you want to get better and faster results, then you should make use of the modern ones.