Inbound marketing is time-intensive. As well, it takes much domain knowledge. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In cases like these, businesses may work with a third-party agency to take charge of their inbound marketing endeavors.
If you’re in search of such an agency, below are the five major considerations for you to make:
The Right Fit
Even if you hire a firm to redesign your website, it doesn’t automatically mean you will have more visitors. Many people think web design and inbound marketing agencies are one and the same, and though they are undoubtedly connected, they require two entirely different skills sets. Web design is design-heavy, while inbound marketing is content-heavy. Attracting more traffic and leads requires partnering with companies whose main job is to generate traffic through SEO and link building, blogging and content creation, and social media campaigns. The idea is to use an inbound marketing agency equipped with the exact capabilities that can help you attain your marketing objectives.
Clarity of Process
Content creation capabilities and social media case studies are important, but the bigger value an inbound marketing agency can provide its client lies in the way they tie the inbound pieces together into an inclusive strategy. More importantly, these agencies need to be able to explain their methodology to their potential clients as thoroughly as possible. This manifests that the agency has actually delivered ROI to its past clients, and that it has the game plan needed for it to do the same for you.
“Metrics,” “analytics,” and “benchmarks” are some of the words that must be peppered throughout your potential agency’s pitch. Developments made toward your goals must to be measured at each step of the way, and a good inbound marketing agency will be able to monitor all campaigns and update you on their performance regularly. You want to achieve certain things by hiring these professionals. Only scientific data can prove that they’re doing their job.
Project Management Prowess
Inbound marketing is powered by the production of superior content intended for your dream prospects. Your inbound agency will be successful only if they can get inside your head to make that content and learn about your ideal leads. They are there to do things for you and make your load lighter.
An Inbound-optimized Website
Lastly, does the inbound marketing agency you intend to hire, blog regularly? What can you say about their own social media presence? Are the landing pages on their site optimized, and do they offer quality content on every page? A good inbound marketing agency must be its own model case study.