A website needs to have fast load times. In a study, Kissmetrics found that around 47 per cent of users want a web page to load within two seconds. Further, around forty per cent of the users don’t wait for the site to load if it takes more than three seconds. The load time of a web page also impacts the search engine rankings of the website. Hence, if your website is not fast enough, then you might have high abandon rates and lose prospective customers. While there are multiple factors that can affect the speed of your website like videos, images, database, etc., a web host can optimize your website for speed and ensure a supersonic load time.
Since all files required by a website are kept on a web server, a slow web host invariably leads to a slow-loading website. Today, we are going to look at Cloud Hosted websites and the reasons behind them having fast load times.
Cloud Hosting and Page Load Speed
In Cloud Hosting, the resources needed for running and maintaining a website are distributed across multiple servers which work together. The following features of Cloud hosting make Cloud Hosted websites work at supersonic speeds.
In Cloud Hosting, since a website is hosted on multiple servers and the resources such as RAM, CPU, etc. are distributed, the latency is kept at bay. If one server experiences excessive load, then other servers step-in and avoid delay in data transfer.
Most Cloud Hosting providers spread their network across different locations. When a visitor lands on a website, the server that is nearest to the user services the request leading to a quicker response time.
Some Cloud Hosting providers use storage architecture like Ceph which adds reliability and impacts the overall speed of the website.
Caching servers like Varnish Cache lie between the user and the web server. When a user requests information from your website, Varnish shares the files if they are available in its cache. If not, then it gets the data from the server, fulfils the request and stores it for similar requests in the future. This ensures that the web server is not processing all user requests and has resources available to improve the overall performance and speed of the website.
The perceived value of a brand is highly important as it translates to a good brand image and more prospective customers. Most people believe that a slow website does not value their time as much as a faster one and hence tend to look for alternatives. If you think that your site is slow, then it’s time that you look at speed optimization techniques to improve the load times. Switching to Cloud Hosting can be a big step in this direction too. Remember, a fast website is a win-win for both you and your customers and Cloud Hosting certainly helps your site achieve supersonic speeds in a cost-efficient manner.