Starting any kind of business based on your own existing skill set can be a great idea, but it can also be a daunting prospect. Photography is something that a lot of people want, especially in the age of things like Instagram and Facebook, and if you can do it well and have all the best equipment, starting a photography business can seem like a great idea. The popularity of photo booth rental NYC for weddings, prom nights, award ceremonies, and other big occasions is enough to tell you that people want to capture the important or fun moments in their lives, whether to look back on, or to share.
However, when it comes to starting a photography business, the point isn’t so much how much people want what you have to offer, it is how easily they are able to find you as a service provider. You can give them what they want, whether it is a cute set of pictures for a pregnancy announcement or a full day’s work photographing a wedding and showing every moment at its best, but if nobody can find you then you won’t get the people who want your service signing up as customers. This is why every professional photographer needs to learn a few extra skills e.g. running a website, producing content for it, and promoting it.
Why Are Blogs So Key for Photographers?
You may think that since your work is in a visual sector, things like blogging with text articles aren’t going to help you. This is not the case. Being discovered by people looking for photography services means being ranked highly on Google searches from people in your area and having a website with written content as well as your photography will help with this a lot. By blogging, you can include words that your intended customers will be searching for, and this will help you appear when they start looking for a photographer for their own event.
Another reason why blogging can be so important is that it gives you a chance to establish yourself as someone who knows what they are talking about. People tend to trust people who seem like an authority on what they do, and there is no better way to showcase that you know a lot about photography than to start writing content about it and posting it on your site. That person who comes to you for advice about lenses for their own camera as a hobby user may well be someone who might want a professional of your level for their wedding, so being seen as an expert will help you a lot.
If you are thinking about making your living as a freelance professional in photography, then there are plenty of reasons to look into blogging and creating some great photography related content you can post. Creating a blog is easy and inexpensive, so why not make it a part of your marketing?